behind

the WORK

Most notably, in 2014, I launched BEETxBEET, a vegan apparel brand that became my first entrepreneurial venture. Over the course of 8 years, it gained a cult following, celebrity supporters, and global reach — giving me firsthand insight into what it takes to build a brand from the ground up.

Today through JDW, I collaborate with clients on branding, creative direction, and visual storytelling. My goal is to make the design process intuitive and collaborative — with work that’s not only beautiful, but aligned, strategic, and built to move the needle.

Hi, I’m Jaclyn D. Wasserman — founder of JDW (Just Doing Work), an independent creative studio based in Los Angeles.

EXPANDED SERVICES

    • Strategic Design Approach

    • Campaign Concept Development

    • Cross-Channel Creative Strategy

    • Trend Research & Moodboards

    • Photo & Video Art Direction

    • Graphic Design Oversight

    • Creative Leadership & Mentorship

    • Brand Identity & Positioning

    • Social Media Design & Templates

    • Email Design & Web Banners

    • Print & Digital Advertising

    • Campaign Toolkits

    • Catalogs & Lookbooks (Digital + Print)

    • Pitch Decks & Presentation Design

    • Graphic Design for Apparel & Packaging

    • Product Line Planning & Development

    • Market Research & Trend Forecasting

    • Repeat Patterns & Colorways

    • Trim, Label, and Material Selection

    • Tech Packs & Factory-Ready Art

    • Sample Reviews & Production Feedback

LET's GET TO WORK