Most notably, in 2014, I launched BEETxBEET, a vegan apparel brand that became my first entrepreneurial venture. Over the course of 8 years, it gained a cult following, celebrity supporters, and global reach — giving me firsthand insight into what it takes to build a brand from the ground up.

Today through JDW, I collaborate with clients on branding, creative direction, and visual storytelling. My goal is to make the design process intuitive and collaborative — with work that’s not only beautiful, but aligned, strategic, and built to move the needle.