Founded in 2014, BxB (BEETxBEET) was launched as a vegan lifestyle and streetwear brand dedicated to promoting conscious living through apparel and community-driven storytelling. As Founder and Creative Director, I led all aspects of the business, including brand strategy, product line development, apparel graphics, manufacturing, e-commerce, marketing campaigns, and experiential pop-up retail activations. The brand grew into a nationally recognized entrepreneurial venture, building a cult-like social following, securing celebrity supporters, and creating custom-designed booth environments and retail experiences that strengthened brand visibility and customer engagement.