EDV, one of Los Angeles’s most celebrated all-vegan festivals, was supported by Coachella promoter Goldenvoice and luxury wellness grocer Erewhon. The event featured a thoughtfully curated marketplace alongside top food and beverage vendors, creating a premium, culture-driven experience. EDV partnered with BxB to lead the rebranding of this iconic festival, redefining its visual identity and positioning for its next phase of growth.