To celebrate the 40th anniversary of their iconic Vegenaise, Follow Your Heart partnered with BEETxBEET to create a series of limited-edition label designs featured across their product line. Drawing from the brand’s vibrant heritage while introducing fresh celebratory elements, we developed multiple concepts that honored Vegenaise’s legacy as a pioneer in plant-based favorites. As a longtime fan who proudly slaps Vegenaise onto a proper BLT, bringing this milestone packaging to life was equal parts design challenge and full-circle moment.