When Hot Tongue Pizza launched in Silver Lake, they wanted more than merchandise. They wanted a cultural extension of their brand.

In collaboration with BxB, I led the creative direction and development of an exclusive capsule that included custom-dyed graphic T-shirts with original illustration, bespoke hangtags, sticker designs, and fully branded pizza box packaging. The collection was supported by a styled photoshoot to create a cohesive visual rollout across retail and social.

The collaboration was designed as a cross-promotional strategy, leveraging both brands’ audiences to drive awareness, increase foot traffic, and expand our customer base. Through coordinated social launches and in-store visibility, we were able to grow followers and introduce each brand to a new, highly aligned community.