PACKAGING | EMAIL DESIGN

DR. SQUATCH/JUKEBOX

Objective

Drive seasonal sales and brand engagement for Jukebox (by Dr. Squatch) through two distinct New Year’s Eve packaging concepts for a limited-edition scent, paired with a promotional email strategy.

Deliverables

  • Dual Packaging Concepts: Two creative packaging direction options designed to capture the festive energy of New Year’s Eve while aligning with Jukebox’s retro, music-inspired brand identity.

  • Limited-Edition Product Design: Specialty box artwork and messaging tailored for an exclusive seasonal scent run.

  • Promotional Email Strategy: High-converting promotional email design and copy built to tease the drop, highlight the limited availability, and drive immediate launch-day conversions.

Impact

Delivered a cohesive, holiday-ready campaign assets designed to build launch hype, boost collection value, and convert existing Jukebox subscribers through targeted digital touchpoints.

Concept 1: Dancing at Midnight

Designed for a sophisticated, sexy NYE outing, Dancing at Midnight pairs an elevated scent profile with an intense heavy scrub powered by exfoliating volcanic pumice and detoxifying activated charcoal. Fluid, music-inspired graphics mirror the motion of the Jukebox logo, while reflective silver foil details nod to disco balls and midnight confetti—giving this limited-edition release a premium, highly collectible feel that leaves customers feeling glamorous, magnetic, and ready to own the night.

Concept 2: Raise a Glass (Ghia Collaboration)

Tapping into the growing shift toward mindful drinking and sober-curious living, Raise a Glass partners with Ghia to reimagine the traditional New Year's Eve toast as an elevated shower ritual. Inspired by non-alcoholic aperitifs, this zero-scrub bar pairs a sparkling botanical blend of yuzu, rosemary, cedarwood, and gold mica for a subtle, celebratory skin shimmer.

The packaging brings the celebration to life with retro fluid shapes, effervescent starbursts, and gold foil accents that capture the sparkle of midnight champagne. By bridging beauty and wellness, this limited-edition release turns self-care into an intentional moment of reflection—leaving customers feeling present, grateful, and optimistic for the year ahead.