Star Wars: Back-to-Campus Survival Kit

Influencer PR Package with Boxxie

To help Star Wars connect with Gen Z and college audiences, I developed a back-to-school survival kit built around a customized mini fridge filled with branded merchandise. A custom collegiate-style Star Wars logo tied the collection together, bringing a fresh campus feel to the iconic brand. Working within a loose brief that ruled out character imagery, I kept the design minimal and approachable for longtime fans and those less familiar with the franchise.